Mumbai, 26 May 2025 – India’s race-ahead quick-commerce player Zepto has joined forces with global communications giant Truecaller to weave trust and clarity into every customer interaction.
Why It Matters
In 10-minute delivery, even a brief phone tag can derail customer satisfaction. Unrecognised numbers often go unanswered, missed OTPs stall new users, and spam concerns erode confidence. The partnership aims to erase those frictions, giving Zepto a verified voice and customers instant assurance.
Key Features Rolling Out
- Verified Business Caller ID
Brand name, logo and a green verified badge flash on the screen the moment a Zepto teammate calls, prompting quicker pick-ups and fewer failed drops. - Call Context & Visuals
Call Reason explains why the phone is ringing (“Zepto delivery arriving”), while Video Caller ID displays branded imagery before connection, reinforcing authenticity. - Call Me Back
Missed a rider’s call? One tap cues a safe return call, reducing bounce-backs and redeliveries. - Verified Campaigns
Branded voice and SMS outreach lets Zepto segment high-intent users for offers or service updates without drowning them in unknown numbers. - One-Tap Onboarding
Truecaller’s SDK enables OTP-less log-ins for Zepto and Zepto Café, slicing sign-up friction at peak demand.
Voices From Both Sides
“Trusted communication is foundational to every fast delivery. Truecaller helps us safeguard connections while speeding them up.” — Kaivalya Vohra, Co-Founder, Zepto
“Zepto’s promise of speed meets our mission of contextual, secure calls at scale.” — Priyam Bose, Global Head — GTM & Developer Products, Truecaller
Bigger Picture
Truecaller now powers verified engagement for more than 2,500 businesses worldwide, and Zepto ships 45,000+ SKUs across 80+ Indian cities. By fusing these two networks, the companies expect sharper delivery KPIs, higher first-attempt success rates, and lower cart-abandonment during surges.
What Happens Next
- Roll-out is already under way in major metros; tier-2 launches follow this quarter.
- Zepto will monitor answer rates, NPS, and drop-off metrics to quantify impact.
- Future sprints may add AI-driven call routing and multilingual call reasons.
Also Read: Truecaller Unveils Masthead Ad Format: Full-Screen Caller ID Advertising
Bottom Line: Verified, contextual calling could turn every “Is this really Zepto?” moment into a friction-free “Got it, coming down now,” tightening the last-mile loop that defines quick-commerce success.