Mumbai-based women's wellness and hygiene brand Nua has successfully raised ₹35 crore in a pre-Series C funding round led by Mirabilis Investment Trust. The round also saw participation from industry leaders such as Samir Singh, Executive Vice President - Asia at Colgate Palmolive and former Chair of Unilever Southeast Asia; Shuchi Kothari, Head of DSP Family Office; and SRF Limited.
Strategic Utilization of Funds
The newly acquired capital is earmarked for retail expansion and the introduction of new products across key channels, including:
- Marketplaces: Enhancing presence on major e-commerce platforms.
- Quick Commerce: Leveraging rapid delivery services to meet consumer demand.
- Offline Retail: Establishing a footprint in physical retail locations to reach a broader customer base.
This strategic deployment aims to strengthen Nua's market position and accessibility.
Remarkable Growth Trajectory
Over the past year, Nua has demonstrated significant progress:
- Profitability: Achieved profitability in Q2 FY24-25.
- Revenue Milestones: Surpassed ₹100 crore in net revenue annual run rate (ARR) in Q3 and is on track to reach ₹150 crore ARR in the upcoming quarter.
CEO and Co-founder Ravi Ramachandran commented, "The past 12 months have been exceptional for Nua. Not only have we turned profitable, but we have also grown over 2.5x in revenue."
Diverse Product Portfolio
Founded in late 2016, Nua offers a range of high-quality, safe products designed to cater to women's wellness needs, including:
- Menstrual Care: Customizable sanitary pads, extra-long night pads, and disposable period panties.
- Menstrual Cups: Eco-friendly alternatives for menstrual hygiene.
- Post-Partum Care: Products addressing the needs of new mothers.
These offerings are available on Nua's official website and leading e-commerce platforms such as Zepto, Amazon, and Flipkart.
Investor Confidence
Srinivas Seshadri, Head of Investments at Mirabilis Investment Trust, expressed optimism about the partnership, stating, "We look forward to a great journey with Nua in reshaping the menstrual health landscape in our country. The team has demonstrated exceptional growth and a clear path to sustained profitability, while serving a greater purpose—normalizing conversations around menstrual health, offering holistic solutions, and empowering women with better choices."
Our Opinion on the News
Nua's successful funding round underscores the growing investor confidence in women's wellness brands that prioritize holistic and safe solutions. The company's impressive growth trajectory and strategic focus on expanding its product offerings and retail presence position it well to capitalize on the increasing demand in the women's wellness market. As Nua continues to innovate and address the evolving needs of women, it is poised to make a significant impact on the industry.