Jaipur-based direct-to-consumer (D2C) snacking brand, Eat Better, has successfully raised ₹17 crore (approximately $2 million) in a Pre-Series A funding round. The round was co-led by Prath Ventures and Spring Marketing Capital. Founded in 2020 by Vidushi Kajaria, Mridula Kanoria, and Shaurya Kanoria, Eat Better plans to use the funds to broaden its product line and grow its footprint on quick commerce platforms.
Key Details:
- Funding Amount: ₹17 crore (approx. $2 million)
- Funding Round: Pre-Series A
- Lead Investors: Prath Ventures and Spring Marketing Capital
- Utilization Plans:
- Expand product offerings
- Strengthen presence on quick commerce platforms
- Current Product Line: Healthy snacks such as dry fruit ladoos, namkeens, nuts, and seeds
- Order Volume: Approximately 200,000 monthly orders
- Revenue Growth:
- FY23: ₹5.33 crore
- FY24: ₹14.47 crore
- Net Loss: Reduced by 46% to ₹63 lakh in FY24
Founders' Background:
- Vidushi Kajaria: Co-founder of Eat Better, holds a business background with education from Symbiosis Institute of Business Management. She brings strategic marketing and operations expertise to the brand.
- Mridula Kanoria: Co-founder, with an entrepreneurial mindset and experience in managing business ventures. She plays a key role in branding and customer engagement.
- Shaurya Kanoria: Co-founder, with a vision to make healthy snacking accessible, tasty, and affordable. He spearheads product innovation and business development.
Funding Details:
Eat Better’s ₹17 crore Pre-Series A funding round marks a significant milestone in its growth journey. The round was co-led by early-stage investor Prath Ventures and branding-focused Spring Marketing Capital. The company had previously received a ₹50 lakh commitment from Namita Thapar, Executive Director at Emcure Pharmaceuticals, during an appearance on Shark Tank India.