Google has officially launched the application process for the second cohort of its Google for Startups Accelerator: Apps 2025 program in India. Supported by Google Play, the program is designed to scale AI-first mobile app startups with access to world-class resources, mentorship, and product development guidance.
The accelerator will select 20 Indian startups that are leveraging artificial intelligence to build impactful mobile applications and provide them with 3 months of intensive hybrid support from Google and industry experts.
Program Highlights
Startups selected for the accelerator will receive:
- 1:1 Mentorship from seasoned entrepreneurs, Google engineers, and product specialists
- AI Integration Support with tools, APIs, and expert insights from the Gemini and Google Play teams
- Design and UX Assistance to improve app usability and engagement
- Custom Reports with performance insights and user growth diagnostics
- Security and Policy Guidance to meet Play Store and Android requirements
Eligibility Criteria
To be eligible for the Apps 2025 Accelerator, startups must:
- Be incorporated in India
- Have a live app on Google Play
- Be seed to Series A funded
- Be currently using or planning to use AI technologies in their mobile applications
Key Dates
- Applications close on May 15, 2025
- The program will kick off in July 2025 with a week-long bootcamp
- The full accelerator will run as a 3-month hybrid program (virtual and in-person)
🌐 How to Apply
Startups can apply directly via the Google for Startups Accelerator: Apps 2025 page. The final selection will focus on startups building for scale, with strong AI capabilities and the potential to deliver transformative user experiences.
A Growing Focus on AI in Indian Startups
Google’s initiative reflects a growing emphasis on AI-led innovation in India's startup ecosystem. From productivity apps to healthtech and fintech platforms, Indian entrepreneurs are increasingly integrating AI to solve real-world problems. The Accelerator: Apps 2025 program will act as a catalyst in equipping these ventures with the support they need to grow responsibly and globally.