MIRA Money, the digital-first investment management startup, has crossed the ₹250 crore mark in Assets Under Management (AUM) as of March 2025. This milestone comes just ahead of the financial year-end, positioning the company for accelerated growth in India’s evolving wealth-tech landscape.
Founded in 2022, MIRA Money has grown its AUM entirely through organic traction, underscoring investor confidence in its goal-linked, technology-driven portfolios. The platform is now setting its sights on a more than 2.4x jump—₹600 crore AUM—by the close of 2025.
A Data-Led Model for Serious Investors
At the heart of MIRA Money’s value proposition is its RAPID™ framework—a proprietary, data-driven approach to fund selection and portfolio construction. The company builds ready-made portfolios across time horizons (short, medium, long term), integrating mutual funds, PMS, AIFs, and international investments into transparent, curated baskets.
The RAPID™ model emphasizes:
- Disciplined active investing
- Cost-efficient fund selection
- Data-backed asset allocation
- Transparency and long-term outperformance
“MIRA” stands for Money Invested in Right Assets, a principle the company channels into its portfolio strategies. It appeals particularly to young professionals and digital-native investors looking for a trustworthy, low-friction investing experience.
Founders with Proven Track Records
MIRA Money was co-founded by:
- Anand K. Rathi – Chief Business Officer (CBO)
- Naveen Shetty – Chief Investment Officer (CIO)
- Girish Ippadi – Chief Executive Officer (CEO)
Together, the trio brings over 70 years of collective experience in institutional investing, fund management, and financial strategy. Prior to launching MIRA, they held leadership roles at top-tier financial institutions, managing sizable portfolios across asset classes.
“We are deeply committed to our investors and are just getting started,” said Anand K. Rathi, highlighting the platform’s long-term focus over short-term marketing gimmicks. “This milestone is a testament to the trust we’ve earned from thousands of investors seeking smarter and more transparent wealth-building solutions.”
Content-First, Trust-Led Growth
Unlike many fintech peers, MIRA Money’s strategy has emphasized content-led engagement over aggressive advertising. The brand’s organic growth reflects its success in building investor trust through consistent education, transparency, and real portfolio outcomes.
The company has cultivated a loyal and growing base of retail investors who prioritize goal clarity, performance consistency, and low operational friction.
With India's digital wealth market expanding rapidly—especially among first-time investors in tier-1 and tier-2 cities—MIRA is well-positioned to ride the next wave of growth.
Our Opinion on the News
MIRA Money’s ₹250 crore AUM milestone is significant for a relatively young firm operating in a crowded fintech landscape. Its commitment to organic growth, backed by transparent and data-driven investing, is a clear differentiator in an industry often defined by heavy discounting and marketing.
The ₹600 crore AUM target by December 2025 signals ambition, but also suggests market confidence in MIRA’s curated, goal-based investment model. If it continues to avoid the pitfalls of hype and instead focuses on execution, MIRA could carve out a niche as a credible alternative to both robo-advisors and traditional wealth managers.
The founding team’s institutional pedigree and tech-forward approach make MIRA a company to watch in the broader wealth-tech and retail investment segments in India.