India’s online shoppers don’t head to one “everything store” anymore—they open the app that owns their moment. Whether that moment is a serum restock, a birthday midnight delivery, or Sunday-morning meat prep, these five home-grown platforms set the pace.
1. Nykaa – Your Beauty BFF
Born as a pure-play beauty site in 2012, Nykaa turned content-led discovery into a ₹2,267-crore quarterly business. Tutorials, influencer “hot drops,” and 221 luxe stores make browsing feel like binge-watching (and buying).
- 221 stores in 73 cities, up 31 % YoY, forming India’s largest beauty retail network.
- Q3 FY25 revenue ₹2,267 cr, profit +52 % YoY.
- 3,000 + brands and 2 lakh + SKUs live on the app.
- “Pink Friday” sale now ranks among the country’s top traffic sprees, with visits in the eight-figure range every November.
2. Myntra – Fashion at Your Fingertips
Flipkart-owned Myntra fuses social commerce with festival-scale events to stay India’s style barometer. Its new M-Now service even promises fashion in 30 minutes.
- 70 million monthly active users (MAU).
- 627 million visits & 1.5 million new customers during Big Fashion Festival 2024.
- Rolled out “M-Now” 30-minute delivery, starting Bengaluru and expanding to metros.
- Turned profitable in FY24; revenue ₹5,122 cr, +15 % YoY.
3. FirstCry – Everything for Your Little One
From baby wipes to school bags, FirstCry has built a cradle-to-classroom ecosystem backed by India’s biggest parenting community.
- ₹7,659 cr revenue in FY25, +18 % YoY; losses narrowed 18 %.
- 1,156 stores (527 company-owned) anchor its omnichannel play.
- Piloting 3-hour last-mile in key metros to halve delivery time.
- 15 million-strong parenting app sparks 450 million monthly engagements.
4. IGP – Thoughtful Gifting Made Easy
Need a cake in 30 minutes or a Rakhi in Chicago? IGP uses dark stores, AI merchandising and a cross-border network to turn emotion into instant gratification.
- Nearly 5,000 SKUs spanning flowers, hampers, keepsakes.
- 60 dark stores in 30 cities; plan to hit 200 in 18 months.
- Delivery mix: 30-minute, same-day in 400 cities, midnight drops & shipping to 150 + countries.
- Gunning for ₹1,000 cr revenue within three years.
5. Licious – Fresh Meats & Seafood Delivered
By owning the cold chain from farm to fork, Licious convinced 2 million households a month that meat can be as “ordered-online” as pizza.
- Serves 30 + cities with 2 million + monthly orders.
- FY24 revenue ₹685 cr; losses trimmed 44 %.
- 90 % repeat-purchase rate and 500 offline butcheries planned to widen reach.
- ISO-certified plants and end-to-end cold logistics guarantee 24-hour freshness.
The Big Picture
From beauty tutorials to birthday cakes, these specialists show that depth beats breadth. Each platform wins by perfecting one life moment—then scaling it through tech, speed, and trust. In 2025, that focus is what keeps India’s checkout buttons humming.